
EL PASO, TEXAS · EST. 2023
THE TAKEOVER
SHOW.
Real people. Wild stories. No stiff interviews. Pull up a chair, crack a beer, and meet the people making the Borderland great.
FRESH OFF THE MIC
LATEST EPISODE
PAST GUESTS + BEHIND THE MIC
INSIDE THE TAKEOVER
On and off the show. The people, conversations, and off-camera moments that make it what it is.















THIS IS THE TAKEOVER
THE PEOPLE
MAKE THE SHOW.
The TakeOver Show is El Paso’s laid-back interview room for homegrown talent, creators, athletes, entrepreneurs, artists, and personalities.
Misa and Chuy bring the questions. The guests bring the stories. Everybody brings the laughs.
80+
EPISODES
2023
SINCE
EL PASO
TEXAS
MEET YOUR HOSTS
MISA & CHUY.

Host
Misa
Read bio +
🎙️ MEET MISA
Host. Husband. Dad. Chuy’s unpaid timekeeper.
Born in El Paso and raised in Vinton, Texas, Misa is a ’90s kid and one of five siblings, so talking over people might technically count as childhood podcast training.
Life didn’t give him the easiest start. At 17, he moved to El Paso, started living on his own, and never looked back. He’s been building ever since: a life, a family, and eventually a show where getting everyone in the same room deserves its own paycheck.
🏠 FAMILY FIRST
Misa is a happily married husband, proud father to his son, and stepfather to his daughter. This year the family adopted a kitty, who immediately became the only member of the household allowed to contribute absolutely nothing.
🎙️ BUILDING THE TAKEOVER
His podcasting journey started in 2019 alongside Chris Marquez on Conversing with Chris and Misa. Those early years laid the foundation for The Takeover Show. Today, Misa leads the conversations, books the guests, and handles everything YouTube. He’s also in charge of getting Chuy there on time, a responsibility he should’ve read more carefully before accepting.
And he never eats the leftovers. We’d call that self-control, but Chuy usually gets there first. Apparently he can arrive early when it matters. 😂
Building a family. Building a show. Still waiting on Chuy.
🎙️ The Takeover Show 915
🏆 Best of El Paso 2024 & 2025
#ItsA915Thing

Host
Chuy
Read bio +
🎙️ MEET CHUY
The Co-Host. The Hustler. The Content King. The Torta Destroyer. 🌮🔥
Born in Juárez. Raised in El Paso. Built for the 915.
Chuy’s hustle started long before the podcast. After moving to El Paso in 2001, he went from selling candy at school to turning his locker into a sneaker shop. If there was a deal to make, Chuy was already working on it.
That drive led to Nxt Gen Sports 2K19, buying, selling, and trading sneakers, sports cards, and jerseys. In 2022, he added something sweeter with Dulchies2k22, serving Mexican snacks, candy, and party treats with Borderland flavor.
🎙️ THE HUSTLE BEHIND THE TAKEOVER
In 2023, Chuy sponsored Conversing with Chris and Misa, opening the door to what would become The Takeover Show.
When people left and the show faced setbacks, Chuy kept believing in it—and helped keep everyone pushing forward.
Today, he does much more than grab a mic. He creates reels, handles social media, helps run segments, and turns the show’s wildest moments into content.
Co-host by title. Producer by hustle. Professional headache by reputation. 😂
🌮 TORTAS, TÍAS & TEAM LOYALTY
Chuy loves bold flavors, a good torta, and keeping the tías and primas entertained. He’ll compliment your cooking, make the family laugh, and somehow leave with leftovers AND an invitation to the next carne asada.
When he’s not working or eating, he’s probably arguing about sports. His teams include the Rams, Dodgers, Spurs, FC Juárez, Locomotive, Chihuahuas, and Rhinos. Win or lose, he’ll defend them like he’s on the payroll.
🌵 ALL HEART. ALL 915.
Entrepreneur, creator, sports fanatic, and loyal teammate—Chuy puts in the work before the cameras roll and after everyone heads home.
He runs the reels, runs the segments, smashes the tortas, and keeps the tías and primas entertained. All in a day’s work. Welcome to the Chuy Takeover. 😂🔥
🎙️ The Takeover Show 915
🏆 Best of El Paso 2024 & 2025
#ItsA915Thing

BACK THE BORDERLAND
POWER THE
TAKEOVER.
Put your brand in the room with El Paso’s creators, entrepreneurs, artists, and homegrown voices. Sponsor an episode, support the show, and become part of the conversation.
EPISODE SUPPORT
SOCIAL CLIPS
SET VISIBILITY
COMMUNITY ALIGNMENT

SPONSOR THE TAKEOVER
PUT YOUR BRAND IN THE CONVERSATION.
The TakeOver Show is El Paso’s unfiltered podcast: real people, wild stories, and a loyal audience across El Paso, Las Cruces, the Borderland and beyond. When you sponsor the show, your brand rides with every episode, clip and post.
89
Episodes
200+
Shorts & clips
3 Yrs
On the Air
915 · 575
El Paso, Las Cruces & beyond
What sponsors get
- Your logo in the rotating banner at the top of every page
- A spot on the sponsor wall that links to your business
- Shout-outs from Misa & Chuy during episodes
- Placement in our Shorts and social clips
- Product features and on-set visibility in the studio
- Custom packages: episode sponsor, monthly partner, event collabs
Packages are built around your goals and budget. Email us for info and pricing.
GOT A STORY?
COME TAKE OVER
THE SHOW.
Know a Borderland voice we should hear? Want to be a guest, sponsor an episode, or collaborate with Misa and Chuy?
















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OFFICIAL SPONSORBigO
